|Kolkata, Nov. 26. C.M. Paul*
ROME (SAR NEWS) -- Riding on the waves of a controversy has been an age-old surefire strategy to salvage flop films. Producers of period or religious films, which normally do not attract large crowds of cine-goers, use controversy to keep their film afloat in the box office. They hope sustained column centimetres, as well as sound and visual bytes in the mainstream media will keep the crowds flocking to the cinemas.
In the face of this planned strategy, what should be the reaction of the Indian Church?
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