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DB University launches MA in Convergent Media

By C.M. Paul
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Guwahati, Aug. 1. Starting its seventh academic year, Assam Don Bosco University, (ADBU) launched yesterday (31 July) a new post graduate degree program in Master in Mass Communication. The first batch of 12 students includes nine men and three ladies.
''It is amazing that this path breaking new course has been received enthusiastically by students who want to delve into social media as their professional option,'' says Vice-Chancellor of ADBU commenting on the overwhelming response for the program which got 17 applicants not only from India but also Myanmar and Sudan.

Christened MA degree in Convergent Media and Technologies, the course, first of its kind offered in India has attracted students not only from Assam and neighbouring Meghalaya, but also from distant states like Rajasthan, Kerala, Andhra Pradesh, and Maharashtra.

Additional Chief Secretary, the Principal Secretary Finance and Tourism Departments and Principal Resident Commissioner of Assam Mr H.S. Das after addressing the inauguration of the academic year 2014-15 at the university's School of Technology and Social Sciences campus at Azara took time to inaugurate the new classroom for Convergent media studies.

The post graduate degree program takes students through hands on exercises in the glamour of the advertising gimmicks, the way a news story gathers steam, and let them try their hands at getting a video production from script to screen, and cause waves.

''The new media platforms - Blog, Twitter, YouTube, Podcast, FacBook and other social media networks are so varied, pervasive, influential and fast changing that it is a continuous challenge to keep pace with the latest trends in media-related industries,'' tells Head, Mass Communication department Fr C.M. Paul, explaining what motivated his team in putting together the challenging syllabus.

Parents and guardians of some of the new arrivals at the university from Assam and neighbouring states were present at the three hour long solemn ceremony during which new faculty members and students were introduced.

''We are offering brand new programs to reach out to a wide section of eager students of northeast India, in new areas of study like doing philosophy, doing science, and availing of the cutting edge social media through convergent media and technologies,'' says Vice-Chancellor Dr Stephen Mavely giving the rationale for the new courses.

Students who scored the highest marks in every department of the Schools of Technology and Social Sciences were felicitated with cash awards.

ADBU's School of Management at Kharguli, Guwahati held its own inaugural function.

Some 1,200 students participated at the academic year inaugural ceremony at Azara.

Other ADBU Masters degree programs launched this year includes Philosophy and Physics. Three Masters degree programs launched last year were Educational Leadership, Psychological Counseling, and MTech.
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