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Bosconet Designed Logo Nominated as Don Bosco COVID-19 Solidarity Relief Global Logo

By Cheryl Bartholomeusz & Father Noel Maddhichetty  - 1 Comments
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Mumbai, Apr. 25. Don Bosco was a great visionary leader of the world, who dedicated his life for youth and children, the most vulnerable group at all times in the world. Today, the UN Secretary General Antonio Gutierrez says COVID 19 will hit hard the children and youth. The logo conceptualised and designed by Bosconet - Mission Office of South Asia, Delhi, is nominated by an international panel to promote the global campaign of Don Bosco Solidarity for COVID 19 Relief.
Covid is a global problem. The response to it has to be global, too. The Salesians of Don Bosco is active in 134 countries. No other Congregation has this reach. A threat that is viral can only be met by a solidarity that is equally viral.

To overcome the global viral pandemic, the world wide Don Bosco Family has launched a global campaign of solidarity with a special logo. Taking a holistic view of the enormous COVID-19 emergency, the Don Bosco Network launched the Don Bosco Solidarity - COVID-19 relief campaign to address different aspects of the situation: the prevention of infection to the extent possible; the sustenance of the most vulnerable people and promotion of productivity and livelihood in the changed, emerging scenarios.

The Rector Major has launched a well-coordinated operations to make Salesian Solidarity go viral. A common logo can help to further concerted, coordinated work. Hence our contribution of this logo. It symbolises their pledge to save and sustain a green and healthy future for all and especially for young people of the world.

The essence of the campaign is Solidarity�across the world, societies and classes� and its main instrument is viral giving, of ourselves and resources.

Features of the logo:
- Green colour signifying renewal and hope
- World map and round shape signifying the global reach
- Don Bosco, the guiding force
- Salesian logo signifying the Salesian family at the heart of the work
- Differently coloured hands signifying the global effort for the cause


THARAKAN John India Coimbatore
April 26, 2020

congratulations for the honour of having the LOGO selected. Even more for the fantastic work the world over in relief work. Even the Rector Major with his office stepped into the effort. So much news of what sooooo many Salesians are doing. I am very proud of what Salesians are doing. I have something more to add: 1. The word RELIEF betrays the mind set of the congregation: The charity approach of giving, rather than involvement of the people, sharing and participation. 2. Too much Don Bosco and Salesian elements: DON BOSCO, Salesian Logo, Picture of Don Bosco. Let not the right hand know what the left is doing. yet we need to do in solidarity and need a logo and other means to keep connected. 3. SOLIDARITY includes PARTICIPATION. May COVID 19 lead us from a hierarchical approach in our mission to a participatory way in our works and the way we practice preventive system. 3. The Chapter Theme was: What kind of Salesians for the young today? Where are the young in the logo except the automatic place on the Salesian logo that is integrated? 4. If we join the UN, we need to follow a HUMAN RIGHTS BASED APPROACH (HRBA). This again is practice of the Preventive System You are welcome to consider my views. I must assert once again that the participation of Salesians all over the world, and especially in the South Asian Region, is indeed unprecedented. Congrats once again. John TD


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